Lead flow is inconsistent
Demand depends on referrals, the founder’s network or isolated campaigns.
For startups & growing businesses
Build the demand engine your next stage of growth requires.
I help founders and growing businesses turn scattered marketing activity into a clear acquisition plan—selecting the right channels, platforms, budgets, people and partners, then helping put the plan into action.
Senior guidance and hands-on execution
From business goal to working acquisition plan
-
01
DiagnoseCustomer · Funnel · Economics
-
02
BuildChannels · Budget · Tools · Team
-
03
ActivateCampaigns · Process · Reporting
A demand generation function your team can operate and improve.
15+ yearsBuilding growth across industries
B2B + B2CAcquisition and lifecycle experience
GlobalTeams, customers and markets
Strategy → executionSenior judgment close to the work
When growth outpaces the setup
The business is moving. Marketing needs a clearer plan.
Early growth often creates a mix of tools, channels and outside support before the company has decided how the pieces should work together.
Spending lacks direction
Channels are active, but budgets and customer-acquisition economics are unclear.
Tools were added piecemeal
The CRM and marketing platforms do not provide a dependable view of the funnel.
The next hire is uncertain
It is unclear which roles belong in-house and where an agency or specialist makes sense.
What we can build
The decisions and operating pieces behind repeatable growth.
The work starts with the company’s stage, customer and economics. Platforms and campaigns follow those decisions—not the other way around.
Growth and acquisition plan
Define the target customer, funnel, growth priorities and the measures that will guide investment.
Channels and budgets
Choose the right mix of paid, owned, partner and account-based programs, with a budget the business can support.
CRM and marketing platforms
Select and configure the tools needed for lead capture, follow-up, automation and reporting.
Demand generation programs
Build campaigns, landing pages, audience plans and operating practices that create qualified demand.
Team and hiring support
Define roles, screen candidates and help leaders assess the marketing skills the company needs next.
Agency and vendor support
Evaluate outside partners, clarify scopes and establish the expectations needed to manage their work.
Strategy through execution
A plan is only useful if the business can put it to work.
I can help make the core decisions, build the operating pieces and work alongside the team during launch. The scope is matched to the company’s stage and internal resources.
- 01
Diagnose
Assess the customer, current funnel, economics, resources and immediate growth pressure.
- 02
Build
Set channel priorities, budgets, platforms, roles, partner requirements and measurement.
- 03
Activate
Launch the work, establish reporting and help the team make adjustments based on results.
Ways to work together
Start with the level of support the business needs now.
Each engagement begins with a defined business need, a clear scope and an honest assessment of what should happen next.
Focused assessment
Growth Foundation Sprint
For businesses that need direction before committing more budget or adding resources.
- Current-state review
- Acquisition priorities
- 90-day action plan
Plan + implementation
Build & Launch
For businesses ready to put the channels, tools, processes and partners in place.
- Channel and budget plan
- Platform and partner setup
- Campaign activation
Ongoing leadership
Fractional Growth Leadership
For businesses that need senior marketing leadership without hiring a full-time executive.
- Decision support
- Team and vendor direction
- Performance review
Your growth partner
Senior experience without distance from the work.
I have led acquisition, CRM, web, eCommerce, analytics and marketing operations across B2B, B2C and international markets.
That range helps me connect the commercial decisions to the practical work: choosing a platform, reviewing a budget, screening a candidate, managing an agency or helping launch a campaign.
View LinkedIn profileStart a conversation
What does your business need to build next?
Share your growth stage, the result you are pursuing and what is getting in the way. I will tell you candidly where I can help.